Founder and CEO, Karen Faith is an ethnographer, strategist, and creator of the Others curriculum. With two decades of experience in ethnographic discovery to inform marketing, branding, and product design, her work utilizes tools from multiple disciplines to empower teams to define, understand, and solve problems from the granular to the grandiose.

Karen’s findings, talks and workshops have guided brands as diverse as Google, Amazon, Applebee’s, The NBA, The ACLU, Blue Cross Blue Shield, The Federal Reserve Bank, and the Nelson-Atkins Museum of Art. Karen is an alumnus of the Hyper Island Business Transformation course in Stockholm, Sweden, and a recipient of the Dwight Conquergood award for ethnographic research at Performance Studies International in London.

As a speaker, she has shared her approach with executives, leaders, innovators, creatives, and community members all over the world:

  • Infinite Mind Healing Together Conference
    Keynote: Identity, Plurality, and Pure Love (Orlando, FL) 2024

  • Grisha Stewart Academy
    Human Animals; The Five Laws of Empathy (Live online from NY) 2024

  • 4As Stratfest Jay Chiat Awards
    Emcee, Strategic Bravery (NYC, NY) 2023

  • Irrational Labs - WATCH VIDEO HERE
    How To Create Better Products Using Ethnography (Live online from NY) 2023

  • Creative Mornings Virtual Field Trips
    Empathy for A**holes; a How-To-Workshop (Live online from NY) 2022

  • TEDxKC - WATCH VIDEO HERE
    Unconditional Welcome (Kansas City, MO) 2022

  • Kansas City Design Week
    Empathetic Design (Kansas City, MO) 2022

  • SXSW
    Empathy for A**holes; A How-To Workshop (Austin, TX) 2022

  • Design Museum of Chicago
    Empathy, Strategy, and Connection (Live online from NY) 2022

  • Penn State Executive Program for Social Innovation
    Grasping Ethnographies (Live online from NY) 2021

  • University of Kansas
    Designing For Good (Live online from NY) 2020, 2021

  • 4As Stratfest
    Empathy in a Disconnected World (Live online from NY) 2021

  • DesignUp - WATCH VIDEO HERE
    From Science to Self-Knowledge: the evolution of Design Thinking (Bangalore, India) 2019

  • 4As Stratfest
    Insights that Elevate: empathy, strategy and ethics (New York, NY) 2019

  • HOW Design Live
    Design Thinking Meets Radical Vulnerability (Chicago, IL) 2019

  • The Juilliard School
    Self-Care Saturdays, Empathetic Listening (New York, NY) 2019

  • Framestore Effect
    Empathy and Efficacy (Chicago, IL) 2019

  • Chapman University
    Designing for Emotion (Orange, CA) 2018

  • SXSW Interactive
    Counterintuitive creativity workshop (Austin, TX) 2018

  • The Happiness Group
    High Performance Interaction (Munich, Germany) 2018

  • AAF SPARK KC
    Unusual jobs and how to get them (Kansas City, MO) 2017

  • Gas Can AAF-KC Creative Conference
    Emotional experience design (Kansas City, MO) 2017

  • AAF-KC Bulletproof: Everyone Has A Story
    Consciousness-shifting (Kansas City, MO) 2017

  • Barkley Creative Breakfast
    Story scouting (Kansas City, MO) 2015

  • Glass Ceiling
    Women working in STEM (Chicago, IL) 2015

  • Googleplex
    Working with Creative Teams (MountainView, CA) 2014

  • Google Small Business Community Hangout on Air
    Branding (MountainView, CA) 2014

  • National University of Singapore School of Design
    Design Research Methods (Singapore, Singapore) 2013

  • The New Now
    Presence in the Digital Era (Chicago, IL) 2013

  • Performance Studies international
    Ethnographic Artist Research (London, UK) 2006

  • Contemporary Artist Center
    Audience Specificity and Experiential Communication (North Adams, MA) 2005